Marketing Events Manager
Join the planet’s most important fight
Normative is now looking for a Marketing Events Manager.
The world’s most comprehensive and precise emissions accounting engine is useless if no one knows about it.
Our Marketing team tells the world loudly, proudly, and compellingly about the sustainability intelligence that’s empowering businesses to reach net zero. Every SEO-optimized blog post, clean design flow, and engaging press release helps tell that story – and contributes to a future with fewer business greenhouse gas emissions.
About the Role:
We are seeking an experienced Marketing Events Manager with a “roll up your sleeves” attitude to join Normative’s global marketing team. In this role, you will report to the Director Of Marketing.
As an Events Manager, you will be working closely with cross functional teams to plan and execute the events strategy Offering your industry expertise you leverage all opportunities with a focus on key marketing metrics as they tie into company revenue goals.
The ideal candidate will be a passionate event marketing professional who can drive regional activities across key focus areas in EMEA. You have demonstrable hands-on experience at consistently organizing and executing a wide variety of B2B marketing events and other lead-gen activities that supports the sales motion.
Assess, develop and execute comprehensive event strategies, including budget management, negotiating contracts, securing sponsorships, developing content themes and managing logistics
Collaborate with cross-functional teams, including marketing, sales, and product teams to develop integrated marketing campaigns that meet the unique needs of the region and audiences and reflect key company themes.
Develop and execute effective pre-event, day-of, and post-event strategies to maximize lead-gen opportunities.
Secure and organize lead-data, establish processes and oversee the handing over of leads to sales.
Track and report metrics, consistently measuring the effectiveness and ROI of events marketing activities utilizing internal systems and processes, including: SalesForce, Marketo, etc.
Stay up-to-date on industry trends, best practices, and new technologies to bring fresh ideas and innovations to our events.
Bachelor's degree in marketing, event management, or related field
Demonstrated experience in event management, marketing, or related field
Excellent project management skills, with the ability to manage multiple projects and deadlines
Strong interpersonal skills, with the ability to work cross-functionally and build strong relationships with internal and external stakeholders to manage all aspects of event planning
Strong communication skills ensuring marketing content themes are incorporated into event themes to connect with the audience in the most compelling manner.
Experience in negotiating contracts and securing sponsorships
Familiarity with attribution modeling and forecasting
Ability to travel as required for events
We operate on a hybrid remote model and have offices across Europe. We prefer that you are based in London and our current aim is to be in the office on a regular basis, with the possibility to work remotely when it is more suitable for you and your work schedule. In this role, travel for events is included, both within the UK but also outside of the UK. Our Marketing team is located in Copenhagen and travels to this office will occur.
The recruitment process
We adopt a continuous selection process, so make sure to apply as soon as possible. Normative handles sensitive financial data and we will therefore conduct a background check before signing any candidate.
We welcome diversity with open arms and want to see candidates with different backgrounds and experiences.
The world has witnessed exponential economic growth, and with it an exponential rise in greenhouse gas emissions. Now is the time for exponential climate action.
We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.
Marketing Events Manager
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