Head of Demand Generation - London
Join the planet’s most important fight
Normative is now looking for an Head of Demand Generation in London
At Normative, we're on a mission to accelerate the transition to a net-zero world. We provide science-based carbon accounting products and tailored advice from net-zero experts, empowering companies to report on their ESG data and reduce their carbon footprints.
We’re looking for a Head of Demand Generation to own and scale lead generation through the whole range of performance marketing efforts. This role oversees the lead generation operations as well as ensures our marketing campaigns reach the right people at the right time, driving engagement and revenue growth. You’ll work closely with the growth and sales teams to create seamless, data-driven marketing journeys that drive qualified leads.
The role is a player coach role, with individual contribution (by owning some of our key performance tools) and management responsibility (by managing some key contributors to the marketing strategy)
What you’ll do:
SAO Generation: Develop strategies to increase quality SAOs, aligning with sales on lead scoring.
Optimize Organic Channels: Conduct keyword research for high-intent conversions and collaborate on SEO-optimized content.
Email Marketing Mastery: Design and optimize email campaigns using Marketo, leveraging advanced segmentation.
Marketing Technology: Own our Marketo instance, integrating with Salesforce, and optimize workflows.
Data-Driven Performance: Track campaign effectiveness using GA4, conduct A/B tests, and refine strategies based on data insights.
Cross-Team Collaboration: Work with content, events, paid marketing, and sales teams for cohesive messaging.
What You Bring
Proven track record of driving B2B leads and conversions through organic and email channels
Marketo expertise (certification preferred) and Salesforce knowledge
Strong analytical skills with the ability to translate data into actionable insights
Experience conducting and analyzing A/B tests on landing pages and email campaigns. Alongside keyword research tools and SEO best practices
Project management skills – ability to coordinate across teams and manage multiple initiatives.
Clear, concise communication – you can translate data and insights into compelling messaging.
Strong drive to tinker, experiment, try new things and write a new playbook for the age of LLM.
Bonus Points
Experience with revenue operations (RevOps) principles
Familiarity with AI and large language models (LLMs) in marketing contexts
Background in SaaS or enterprise software marketing
This role is essential in scaling our marketing operations and driving revenue growth. If you thrive at the intersection of data, automation, and marketing, let’s talk.
Benefits
Market-based salaries and annual merit-based salary reviews
30 days/year of paid vacation + up to 2 additional days off
Pension and parental leave
1 wellness hour per week
Social and team-building activities (off-site, after work, winter/summer parties)
An opportunity to make a real positive impact on the world
A friendly, supportive and humble working culture
We review our benefits packages on a regular basis and might modify our benefits from time to time.
How to Apply
We adopt a continuous selection process, so please make sure to apply with your CV in English.
Our interview process consists of 4 stages:
1. Screening interview with a member of our Talent Acquisition team
2. First interview with the hiring manager
Online Personality & Logic assessment
3. Practical Case Interview
4. Interview with members of the Marketing & Product team
We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.
Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.
London
About Normative
The world has witnessed exponential economic growth, and with it an exponential rise in greenhouse gas emissions. Now is the time for exponential climate action.
We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.
Head of Demand Generation - London
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